Last year at the San Diego Comic-Convention, a very successful live event (with online components) was the platform for the public revelation of a life-size ‘Light-cycle’ and the first public teaser trailer from the film (watch the official video recap here!).
It’s having a similar effect as the recent reboot of Batman had and perhaps it’s not unconnected that the same marketing team behind Batman’s Why So Serious campaign is heading up Tron’s Flynn Lives campaign. But the new face of Tron presented by 21st century technology and special effects has the fan-base in a tizzy. It’s prompting nostalgic retro-flashbacks to the 80’s, all this hype for the upcoming film Tron: Legacy – a sequel to the classic cult sci-fi adventure from 1982 Tron.
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